About Us

Human. Is our Story.

In 2018. Something happened. A breakthrough conversation. It was our conversation – that soon we understood to be every business owner’s conversation. How to turn pretty pictures into profits? How to cut the fat and keep the meat? How to build a brand that shows a return beyond creative investment? How to believe in local business again? How to encourage local businesses to love what they do, and what they stand for – as a brand, as a people.

HUMAN was born. A guy and girl duo that set out to speak the truth around profit margins and return, while starting a conversation about blood, sweat and tears. Albert and Tamsyn Louw have over 30 years collective entrepreneurial experience, brand development and management expertise coupled with headaches, heartaches, failures, triumphs, fears, and a deep-seated love for small to large local business.

We’re a team of passionate, hardworking, down-to-earth people, who give all our energy to the projects we’re working on and the clients we’re working with. Fellowship, Community and Faith are big brand ingredients at HUMAN, and sit at the corner stone of our business; while realising the dreams and successes of local businesses is what keeps the fire blazing in our hearts.

about us
Who we are Albert

17 Years of Experience

Founder & CEO

Albert Louw

aka Oubie/Oubaas after his grandfather

Long story short.
Telecoms. Butcheries. Restaurants. Naivety. I cut my teeth on all this crazy stuff. And I learnt to stay curious, and not to fear the unknown of any industry.

Country Appreciation?
The deep seated entrepreneurial spirit of our country. When we help businesses increase sales, profits and bottom lines – we are not only increasing the national GDP, we are sticking to the vision of making South Africa a better place.

What makes you Human?
Relatability. Overflowing compassion. Love. Joy. Perseverance.

How will you change the world before you leave?
Choose influence over attention.

15 Years of Experience

Managing Director

Tamsyn Louw

aka Tamimi given to her by her younger brothers & sister

Long story short.
Cape Town born. Swept up by the Joburg energy. Eventing. Marketing. Directorship & shareholding of internationally owned marketing agency. Became a mom. Stayed a boss babe.

Country Appreciation?
Johannesburg is the drum beat of my heart. I love the way the city hums with busy people and big hearts.

What makes you Human?
Honesty. Integrity. Reliability. Over-thinker!

How will you change the world before you leave?
Celebrate other people’s success with sincere excitement.

5 Years of Experience

Marketing Lead

Simone Smit

aka Monie or Monpon given to her by her older sister who couldn’t pronounce her name

Long story short.
Small town girl, Zululand. Big Town Hustler, fruit and vegetables, bicycles and business minds. Lover of books, knowledge and acquiring new skills.

Country Appreciation?
Everything about South Africa. Travelling South Africa. Being South African. Firm Handshakes and Powerful Hugs.

What makes you Human?
The 3 H’s. Humility. Honesty and Hangry.

How will you change the world before you leave?
Clean up, Speak up and take action.

5 Years of Experience

Operations Lead

Dean Geel

aka Deano given to him by his ten-year old best buds at school

Long story short.
South Africa. Los Angeles. South Africa. Up and Down. In and out. Experience and expertise, growth, growth, growth! Never give up, never sit still.

Country Appreciation?
I’ve been around the world – this is still the only place that feels like home.

What makes you Human?
Consideration. Integrity. Humility.

How will you change the world before you leave?
Serving other humans with the intention of learning with them, and through them. Encourage the world to have an opinion and go beyond the borders of their human conditioning.